A useful checklist asks for more than an ID and a name. Before filing, explain who buys, what remains from each sale, which permit applies, who decides and how the business survives until collections arrive. Treat every box as a decision gate: validated, repair or stop.
Eight green lights
- A precise customer confirmed the problem.
- Price covers variable cost and contributes to fixed cost.
- Activity and permits are identified.
- The form matches risk and owners.
- Name and address have fallbacks.
- The cash requirement is funded.
- One consistent evidence set supports the file.
- The first sale can be delivered, invoiced, collected and recorded.
1. Market and offer
Three family compliments are not research.
| Question | Minimum evidence | Decision |
|---|---|---|
| Who buys? | Target-segment interviews | Named segment |
| Why now? | Observed problem or current purchase | Concrete trigger |
| At what price? | Price test | Defensible price |
| Against whom? | Mapped visits and alternatives | Visible difference |
2. Economics and funding
A sale is not profit.
- Calculate landed cost or actual time.
- Deduct discounts, waste, delivery and commission.
- Measure unit margin.
- List monthly fixed costs.
- Calculate break-even volume.
- Build twelve months of cash.
- Identify funding without double counting.
If break-even volume exceeds capacity or observed demand, repair the model before choosing the legal form.
3. Moroccan framework and file
DirectEntreprise is the official route, but decisions come before its screen.
| Area | Have | Fallback |
|---|---|---|
| Form | Reason and advice if needed | Compared alternative |
| Name | Three proposals | New distinctive root |
| Office | Admissible evidence | Domiciliation or another site |
| Permit | Authority, evidence, timing | Adapted activity or site |
| Founders | Identities, roles, powers | Deadlock rule |
A checked box needs evidence
“I think”, “someone said” and “the competitor does it” do not close risk. Attach the official link, quote, interview, calculation or contract.
4. Run the go/no-go
Mark every point green, amber or red. A permit, funding or demand red blocks filing. An amber gets an owner and date.
- Green: available and checked evidence
- Amber: bounded uncertainty, owner and deadline
- Red: assumption capable of stopping or reshaping the project
- Decision: proceed, test, change or stop
Money already spent is not a reason to continue: paying for a logo does not justify a bad lease.
5. Simulate the first sale
Play the full scene with a fictional item and customer.
- Create item, cost, price and opening stock.
- Apply the validated discount and tax treatment.
- Collect by the planned method and handle balance.
- Issue the right document and file evidence.
- Simulate return, cancellation and day close.
BelloPOS can host this retail dry run. The point is to expose a missing rule, not demonstrate software.
Mistakes to avoid
- Filing before testing price.
- Confusing revenue and available cash.
- Choosing the familiar form.
- Finding the permit after the lease.
- Leaving owner roles implicit.
- Buying a system before simulating the customer path.
Frequently asked questions
Must everything be known?
Normal uncertainty remains, but market, permit, funding, form and office should not rest on a wish.
Who joins the go/no-go?
Founders plus the accountant, lawyer, sector authority or funder when their risk matters.
What happens to amber?
Assign the person, expected evidence and deadline.
Does this replace DirectEntreprise?
No. It prepares decisions; the portal provides the actual file route.
Why test a till before creation?
A fictional environment reveals missing rules without issuing a real sale.
What to take away
Do not file merely because paperwork is ready. File when customer, margin, framework, funding and the first sales cycle hold together.
Sources
The figures and rules quoted above come from these pages, read on the date given in the article.
- Casablanca-Settat RIC, Entrepreneur journey, read 30 August 2026
- DirectEntreprise, official platform, read 30 August 2026
- OMPIC, Creation and business life, read 30 August 2026
Run the first-sale test
Check items, prices, stock, payment and invoice. BelloPOS matters only if it makes that process more controllable.
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