A debit appears on your statement, in the negative, with a reference you do not recognise. Tracing it back, you discover that a customer disputed a payment six weeks old and that the money has already been returned to them. In a card dispute the money leaves first and the discussion follows: it is the merchant who must prove, not the customer. That asymmetry decides everything you need to organise in advance.

The essentials in five points
- The debit is immediate and the dispute does not suspend it: you are debited before you can answer.
- The burden of proof sits with you, and evidence assembled after the fact carries little weight.
- The commonest grounds are not fraud but an unrecognised descriptor and services said not to be delivered.
- The response window is short: once your acquirer’s deadline passes, the case is lost by default.
- Prevention pays better than defence: a clear descriptor and proof of delivery avoid most cases.
1. What actually happens, and in what order
A dispute follows a fixed sequence imposed by the card networks. Knowing it saves you from discovering the procedure at the moment the clock has already started.
- The cardholder disputes the operation with their own bank, without going through you.
- The cardholder’s bank re-credits the customer and passes the claim to your acquirer.
- Your account is debited for the amount, usually with an added case fee.
- Your acquirer notifies you and opens a response window of only a few days.
- You supply your evidence, or you let the deadline pass, which counts as acceptance.
The point to remember is step three: you are debited before being heard. The whole strategy therefore consists of already holding the documents when the notification arrives, because it will be far too late to create them.
2. The grounds, and the evidence that answers each
A generic defence never works. Each ground calls for a specific document, and sending the wrong one amounts to sending nothing.
| Ground claimed | What actually answers it | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| “ | I | d | o | n | ‘ | t | r | e | c | o | g | n | i | s | e | t | h | i | s | d | e | b | i | t | “ | |||||||||||||||||||||||||||||||||||||||||||||||
| T | h | e | t | r | a | d | i | n | g | d | e | s | c | r | i | p | t | o | r | , | t | h | e | r | e | c | e | i | p | t | , | a | n | d | c | o | r | r | e | s | p | o | n | d | e | n | c | e | w | i | t | h | t | h | e | c | u | s | t | o | m | e | r |
The commonest ground is not fraud but an unrecognised descriptor: the customer sees a company name on their statement that bears no relation to the shop’s sign, and disputes in good faith. It is the easiest case to eliminate, and the least often dealt with.
3. Cutting the risk before it arrives
Disputes are won in daily organisation, not in the defence file. Five habits are enough to make most cases disappear.
- Check the descriptor that appears on your customers’ statements, and have your acquirer correct it if it does not match your trading name.
- Keep sales receipts retrievable by date and by amount, not piled up loose.
- Have deliveries signed for, and keep a record of collection where a purchase is picked up later.
- Answer an unhappy customer quickly: a voluntary refund costs less than a dispute with fees attached.
- For distance selling, require strong customer authentication, which shifts liability in cases of fraud.
That last point is decisive for online sales: an operation authenticated by the cardholder’s bank cannot be disputed on the same terms as one that is not. The subject is developed in our guide to strong authentication of payments.
The response window is short, and silence counts as acceptance
A dispute notification opens a window of only a few days. Once it passes, the case closes in the customer’s favour, whatever evidence you might have produced. Deal with these notifications on the day they arrive, never “when you have time”.
4. What your till can prove, and what it cannot
BelloPOS keeps the full sales history, each entry carrying its date, amount, line detail and payment method. Finding a disputed operation six weeks later takes seconds, which is the first condition of answering within the deadline.
The software does not, however, produce the evidence the network expects in every case: it has no knowledge of the transaction on the terminal side and keeps neither the terminal receipt nor the proof of delivery. Your defence file therefore combines the till history, the terminal receipt and the delivery document — three distinct sources that have to be filed before you need them.
Mistakes to avoid
- Discovering the dispute on the statement — That means the notification was not read in time. Watch the address registered with your acquirer, not only the account.
- Sending a generic file — Each ground calls for a specific document. A file that does not answer the ground claimed is rejected even when it is complete.
- Leaving an unreadable descriptor — It is the leading cause of good-faith disputes, and the easiest thing to correct with your acquirer.
- Refusing a refund on principle — A lost dispute costs the amount, the fees and a point of ratio. A direct refund is often cheaper.
Frequently asked questions
Can I appeal if I lose?
A second presentment is sometimes possible under the network’s rules and your acquirer’s contract, but it requires something new. Resubmitting the same documents changes nothing.
Are case fees refunded if I am right?
That depends on your acquiring contract. Many contracts keep the fee whatever the outcome, which makes prevention all the more worthwhile.
How long can a customer dispute for?
The window runs in months and depends on the network and the ground. Keep your documents well beyond the sale: a few weeks of hindsight is not enough.
Can too many disputes cost me my contract?
Yes. Acquirers monitor a dispute ratio and may harden terms, or terminate beyond a threshold. The stake is therefore not only the amount in question.
What to take away
In a dispute the money goes first and the burden of proof is yours. Fix the descriptor shown on statements, file receipts and delivery proofs so they can be found, require strong authentication for remote sales, and handle every notification the day it lands: silence counts as acceptance.
Sources
The figures and rules quoted above come from these pages, read on the date given in the article.
- Bank Al-Maghrib, banking supervision and customer protection, read 8 September 2026
- Ministry of Justice, Commercial Code, read 30 August 2026
A sales history you can search in seconds
BelloPOS keeps every sale with its date, detail and payment method, letting you reconstruct a disputed operation without digging through months of receipts.
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